Color Code Classroom

Certified Color Code Training & Workshops

Understanding Personalities in Sales Situations


Our Color Code Classroom workshop is specifically designed for sales professionals looking to enhance their effectiveness by understanding personality dynamics. By identifying and understanding the core personality types, you can tailor your sales techniques to resonate with different clients, leading to more effective and rewarding sales interactions. This workshop provides practical strategies for building rapport, overcoming objections, and closing deals by leveraging personality insights.

What You'll Learn

  • Identifying Core Personality Types: Understand the strengths, limitations, and motivations of each color: Red (Power), Blue (Intimacy), White (Peace), and Yellow (Fun).

  • Personality-Based Sales Strategies: Adapt your sales approach to meet the needs and preferences of different personality types.

  • Building Rapport and Trust: Connect with clients on a deeper level by aligning with their motivations.

  • Overcoming Sales Challenges: Address and overcome common objections using personality insights.

  • Closing the Deal: Create compelling and persuasive pitches that resonate with different personality types.

In Person or Online Workshops Available

Find Your Color, Find Your Power

RED

Motive: Power

Red are the power wielders. Power: the ability to move from point A to point B and get things done, is what motivates and drives these people. They bring great gifts of vision and leadership and generally are responsible, decisive, proactive and assertive.

BLUE

Motive: Intimacy


Blue are the do-gooders. Intimacy: connecting, creating quality relationships and having purpose, is what motivates and drives these people. They bring great gifts of quality and service and are generally loyal, sincere, and thoughtful

YELLOW

Motive: Fun


Yellow are the fun lovers. Fun: the joy of living life in the moment, is what motivates and drives these people. They bring great gifts of enthusiasm and optimism and are generally charismatic, spontaneous, and sociable.

WHITE

Motive: Peace


White are the peacekeepers. Peace: the ability to stay calm and balanced even in the midst of conflict, is what motivates and drives these people. They bring great gifts of clarity and tolerance and are generally kind, adaptable, and good-listeners.

Color Code Classroom -

Understanding Personalities in Sales Situations

We Are Here To Help You Achieve Your Goals

Our Color Code Classroom workshop is specifically designed for sales professionals looking to enhance their effectiveness by understanding personality dynamics. By identifying and understanding the core personality types, you can tailor your sales techniques to resonate with different clients, leading to more effective and rewarding sales interactions. This workshop provides practical strategies for building rapport, overcoming objections, and closing deals by leveraging personality insights.

01

Intro. to Color Code Personality Science

Overview of the theory and its relevance to sales.

02

Personality Assessment

Determine your sales style and how to adapt it.

03

Case Studies & Role-Playing

Exercises to apply personality based sales techniques.

04

Group Discussions & Action Planning

Facilitated discussions to share experience & strategies.

Hear What Our Clients Say

The Olson Company

“Thank you for spending time with our business units.  The progress we are making is exceptional.  The positive teamwork has not only translated into a better work environment, it has significantly increased our bottom line.  Our four business units are forecasting a net income increase of $4,500,000 – more than 80%!”

Mark B.

President

Nordstrom

“I think your visit enhanced Nordstrom’s image as an employer.  It amazed me how many followers you have in our stores.  I wanted to pass on just a few of the comments I heard: ‘I wish we had more time for him to speak…maybe a two-day session,’ ‘This helped me more than you’ll ever know.  Now I know why I am the way I am,’ ‘It was perfect, but I think I could have stayed all day, it was so interesting,’ ‘It will help me related to and approach my crew better,’ ‘Best training we’ve ever had!’  Believe me, I could go on and on.  To state the obvious, you were a hit!”

Lisa G.

Director of Personnel & Training

Mobile Infirmary Medical

“Thank you so much for your Color Code presentation.  The post seminar evaluations confirmed not only the need for identifying communication differences, but the high degree of interest to the participants.  Your presentation received excellent ratings.  You can be assured your lecture was stimulating and provided not only a “take home” message, but valuable techniques as well.”

Nancy H.

Program Chairman

E.C. Murphy, Ltd.

“Your keynote address to our conference participants was extremely effective!  Setting the stage in such a ‘colorful’ way for the discussions of redesigning the work of health care was a perfect balance to strike.  Everyone appreciated your message, and the manner in which it was delivered.  I hope the rave reviews of all involved communicate the fact that you played a major role in this hugely successful conference.  Thank you!”

Jayne F.

Senior Vice President

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